Get Your First Deal Faster
This video shows how to create magnetic marketing letters to HMO landlords with compelling content which really works!
If you’re fed up putting in lots of effort for little reward, read on!
Today's blog is about the holy grail of lettings marketing, the perfectly crafted direct mail letter.
We've built up a successful HMO lettings business and it's been built up with a number of marketing strategies that I'm going to share with you over the next few weeks.
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Top tips for your landlord letters
It's not about you, it's about them
Don't talk about how great you are, or the great staff you've got, or the skills you've got, how fantastic you are.
What we need to talk about is the landlord, the landlord's problems, and how we can solve those problems.
What do landlords care about?
Landlords, like most of us, want to support their families, support their lifestyle, and have investments that they can be proud of.
They don't want to spend more time with their tenants than they do with their families, and they don't want to be embarrassed about their HMOs because of bad management.
Listen - When landlords call you what do they say?
What words do they use? What issues are there in your local area that you can help them solve?
They might say to you, "I hate all the paperwork or I hate the licensing visits'“. Whatever words these landlords are using, whatever phrases keep coming up in your telephone conversations with landlords these will be the issues not only for these specific landlords, but for other landlords as well, and these are issues to bring up in your letters.
Talk about the problems. We all like someone who understands us and we understand what it's like to manage HMOs, so show that you understand the problems and show that you can solve these problems.
Show it with words, show it with photos, show it with social proof in the form of testimonials, before and after photos.
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